Since its founding in 2019, Vote Mama has endorsed more than 600 candidates. Its newest initiative, the Motherboard, is a coalition that unites elected officials, creatives, and movement leaders to amplify the political power of moms through culture, media, and policy. Co-chaired by actor and activist Busy Philipps and Georgia Congresswoman Nikema Williams, the Motherboard brings together cultural influence and political leadership to elevate moms in public office.
“When a mom runs for office, it’s usually because something’s broken and she’s ready to fix it,” explains Liuba Grechen Shirley, founder and CEO of Vote Mama. “That urgency (that lived experience) cuts through the noise.”
Why Moms Should Run For Office
“Right now, it is more expensive than ever to raise a family. The cost of childcare is more than a mortgage in almost every state, and fundamental rights have been on the chopping block. Moms are talking about the issues that matter most, and they’re not sugarcoating it,” explains Grechen Shirley.
What sets these candidates apart is their ability to turn everyday frustrations like finding affordable daycare, navigating public school systems and managing family health care into compelling campaign messages rooted in lived reality. “We’re seeing more moms run unapologetically as themselves. They’re campaigning with babies in tow and putting childcare on the platform,” adds Grechen Shirley.
Philipps states she supports the Motherboard because they aren’t about performative allyship. “I’ve marched, donated, and spoken out. But it still didn’t feel like enough,” she said. “This organization is an engine for amplifying the issues I care about: abortion rights, paid family leave, maternal health, gun safety and reform, and LGBTQ+ rights. We need real power. Political power. If my platform helps moms running for office get attention, resources, and into rooms they’re often shut out of, then I’m doing my job.”
This direct connection to family-centered policy resonates deeply with voters. “People are exhausted and frustrated with performative politics,” Grechen Shirley said. “They want leaders who prioritize action…. moms lead with urgency and empathy because they have to.”
This direct connection to family-centered policy resonates deeply with voters. “People are exhausted and frustrated with performative politics,” Grechen Shirley said. “They want leaders who prioritize action…. moms lead with urgency and empathy because they have to.”